Net operating income is a property's income after operating expenses but before the mortgage. It's the single most important number in rental real estate because it's what cap rate and a property's value are built on.
Calculate NOI & cap rate free →Effective gross income is your rent and other income after a vacancy allowance. Operating expenses are the recurring costs of running the property — but not the mortgage.
Excluding the mortgage is deliberate: it lets you compare two properties' earning power independent of how each is financed.
A duplex rents for $3,000/mo = $36,000/yr. With 5% vacancy, effective gross income is $34,200. Operating expenses (taxes $4,000 + insurance $1,200 + management $2,736 + maintenance $1,800 + other $600) total $10,336.